How the Eurythmics Redefined 80s Pop Music

The Eurythmics and their song, Sweet Dreams (Are Made of These), helped to redefine 80s pop music and forever changed the way we listen and watch pop music.

The decade was a time of change, especially when it came to 80s pop music. And while there were countless bands launched at the start of the decade, none of them provided a more aesthetic and powerful presence as the Eurythmics. They introduced the world to a very innovative blend of new wave, pop rock, and electronic music, that changed 80s pop music forever. And, most of this was achieved with the launch of their signature song, Sweet Dreams (Are Made of These).

The Eurythmics, MTV, and 80s Pop Music

The 1980s saw rapid growth in the music industry thanks to the development of MTV. The ability to finally watch music videos of your favorite artists enthralled people all across the country. One of the biggest trends of the early 80s was the birth of synthpop and new wave music. This form of music relied extensively on electronically produced sounds and the Eurythmics were able to capitalize on this movement.

Although formed in 1980 after their previous band, The Tourists failed, it wasn’t until 1983 that they finally got the big break they were looking for. At the time, the entire music industry was shifting away from traditional forms of music, and focusing more on electronic elements. Even major artists like David Bowie began to incorporate electronic elements into their tracks. When coupled with the global launch of MTV in 1981, this provided the Eurythmics with a platform to introduce the world to their unique music. Thanks to Lennox’s androgynous look and haunting voice, the man became an instant success.

The Eurythmics – A Synth-Pop Music Revolution

If it weren’t for synthpop, and MTV, the Eurythmics probably wouldn’t have become as well-known as they are today.

Synth-Pop

The Eurythmics were one of the most influential groups of the 1980s that helped fuel the rise in popularity of synthpop. This genre redefined 80s pop music and ushered in a whole new era of synthesized musical works. While they struggled earlier in the 80s, they struck gold when they released their signature song Sweet Dreams (Are Made of These).

The song featured a hypnotic baseline, and with the help of Lennox’s vocals, it grew into an instant hit. It began topping the charts in both the UK as well as the US. It was this song that solidified synthpop as a mainstream music genre and helped to improve the band’s visibility to the world. After the success of Sweet Dreams they followed up with other big hits like Here Comes the Rain Again as well as What I Lie to You?

MTV and the Power of Music Videos

There is no question that MTV helped to change the music industry forever. Many of the early adopters who used MTV as an outlet to market their music, became huge successes. And, Eurythmics was one of those first bands who truly embraced this visual medium. The music video for Sweet Dreams was the quintessential example of how artists could use MTV in order to enhance their image. Throughout the video, Lennox was dressed and a sharp androgynous suit and had brightly colored orange hair. The surreal imagery of the video became an icon of 80s pop music and 80s culture.

MTV definitely helped to propel Eurythmics to international stardom. Thanks to the combination of their unique visuals and innovative sounds, they were able to resonate with audiences around the world. Their videos were not just used as a promotional tool, but they were part of their overall artistic statements. They combined surrealism with glamour, which helped to influence an entire new generation of musicians to think differently about their music.

Identity, Empowerment, and 80s Pop Music

Another key to the success of the Eurythmics was their willingness to explore themes of identity, empowerment, and emotional complexity. Their songs were without a question, catchy and accessible. But when you listen closely to the lyrics, they delve deeper into issues about personal freedom, disillusionment, and love. And, Lennox’s image played a huge role in challenging the norms of the era by pushing back against the notions of gender identity. She managed to blur the lines between masculinity and femininity in one single presentation. That bold yet androgynous look inspired discussion about gender fluidity long before these ideals ever became mainstream

the empowerment theme resonated with audiences all throughout the 80s, especially with women who looked to Lennox as a role model. After all, she embraced her individuality and defied the social expectations of the time. With the help of Stewart’s innovative conduction and Lennox’s distinct vocals, the duo was able to create an image that defined an entire generation and pushed the boundaries of society and music.

The Driving Force Behind the Eurythmics

The Eurythmics was a duo, which consisted of Annie Lennox and Dave Stewart. The two had been and a band prior to establishing the Eurythmics known as The Tourists. Their first man didn’t do too well, and the first couple of years performing as the Eurythmics were also not very memorable. But with the help of MTV, and the song Sweet Dreams the band was propelled into stardom. Today, the striking and unforgettable voice of Annie Lennox continues to inspire generation after generation. Together, the van was a cultural trailblazer, and they reshaped the direction of 80s pop music and fashion. They became a symbol to the masses of nonconformity and self-expressionism. And today, their popularity still continues to inspire younger generations.

The Legacy of Eurythmics and 80s Pop Music

The Eurythmics left a huge mark on the music industry as well as pop culture. Synthpop would not be what it was throughout most of the 80s if it weren’t for the contributions of the band. They helped redefine what 80s pop music truly was, and what it should sound like. They blended electronic elements with deep emotional vocals to create a blueprint of the quintessential sound of the 80s. And, their success in the industry helped to pave the way for other synth-based bands and artists to dominate the charge throughout the decade and well beyond.

Even decades after the peak of their popularity, the rednecks continue to influence pop music and the music industry. Artists like Lady Gaga embraced the avant-garde fashion that was introduced by Annie Lennox back in 1983. And the songs are timeless, finding their way of popping up on various social media apps like TikTok.

Conclusion

In the end, Eurythmics redefined 80s pop music. The band was not just about a musical movement, but a broader shift in the cultural experience of self-expressionism, innovation, and individuality. Their use of synthpop and soulful vocals help to make them an icon for the entire decade and to even set the stage for future musical experimentation. The legacy of the rednecks reminds us today that music, fashion, and identity are all part of the same intertwined web of life.